Why links are important to you.
Links are a source of targeted traffic:
Links from similar themed websites drive relevant traffic interested in your website and the products it offers. Targeted traffic is more apt to convert into a sale. When you buy relevant links you gain both direct and indirect value.
Relevant links raise your natural search engine rankings:
Links connect you to the major search engines for inclusion into their database. Additionally, search engines use links in their relevancy algorithms. By securing links on relevant websites you are ensuring that your website will be included and ranked accordingly. Building incoming links to your website is the most important thing you can do to increase your organic search engine rankings.
Why link popularity is the top factor in top search engine rankings.
The Value of Links versus Content:
It used to be said that content is king. And while content is an important ingredient in developing a commercially successful website,
link popularity is proving to be the deciding factor on what will or will not rank well, especially on Google. Off page criteria has grown into the primary ranking factor in the major search engines.Link popularity analysis makes Google famous:
The biggest feature that sets Google apart from their search engine competition was
PageRank . Most search engines at the time looked at on-page factors to analyze what a web page was about. On-page factors are essentially how a website reads and the words contained therein. There was no verification from other parties.What Google did was analyze what other websites were saying about a particular web page by analyzing incoming links to a website. Google’s algorithm ranks websites primarily on:
1. The volume of incoming links to a webpage.
2. The quality of the incoming links to a webpage.
3. The
anchor text (link text) of the incoming link to your webpage.Volume of Links:
The more links pointing to a website, the more important it is assumed to be. This is part of what goes into the mix of calculating PageRank.
A website like Yahoo is judged to be important because thousands of websites around the web are pointing to it. And if an important website links to your website, then your website is also judged to be important, which brings us to the aspect of quality.
Quality of Links:
All incoming links are not the same. A link from Yahoo is judged to be more authoritative than a link from a poorly linked website. A link from a website that has a high number of naturally occurring inbound links and is themed the same as your website is a high quality link.
The web is divided by "neighborhoods" relative to their theme as well as quality. Google makes reference to "bad neighborhoods" and it’s important to stay out of them.
Free for all (FFA) link exchanges are an example of a low quality link neighborhood.Anchor Text:
Since people naturally use descriptive text when linking to other websites, Google analyzes anchor text. It used to be enough to attain a handful of high PageRank links with relevant anchor text in order to rank well, but now it is important to achieve links from a wide variety of websites with descriptive anchor text. As search engine space becomes more competitive it will be imperative to secure a high volume of high quality incoming links.
How Links Help Your Website:
The
citation analysis model allows the web community to, in essence, vote for the top results. The problem is that if the web community cannot see your website (it currently does not rank well on the search engines), it’s never going to vote on it.Another flaw is that while a natural growth of links is possible with a website that is creating ideas, such as a blog, this does not happen naturally with most commercial websites.
Commercial websites are obligated to create content that inspires linking and take a proactive stance toward developing inbound links.How Best to Acquire Links:
The challenge is to achieve a high number of inbound links with relevant anchor text. One can hire someone to accomplish the arduous chore of attaining links (through
reciprocal link exchanges ) with a limited prospect of success. The problems with reciprocal linking are that it takes significant time investment and search engines can discount reciprocal links. Search engines give a higher value to one way links to your website.A more effective method of link building is purchasing links from high quality relevant websites who are willing to sell advertising space. The link-text advertising model has eased the process of attaining links.
To monetize your site and receive a $100 in FREE links visit:
Free Affiliate Classroom Magazine
We promise to never rent, sell, or share your data with anyone. All information is held strictly confidential, and you may unsubscribe at any time.
Published To Serve Hard-Working Affiliates
© Copyright WN, 2006 All Rights Reserved.
Reproduction in whole or in part without express written permission is prohibited.